How to rank on Google -This article shares the top google ranking factors, which will help your website ranking in the #1 position.
Almost every year, the largest and most popular Internet search engine google introduces new SEO factors to help better rank websites on it. In other words, Google updates its algorithm every year, which determines what’s important and what isn’t, for the better position of any website on Google.
For example, in 2014, the most important Google ranking factor for a better rank was HTTPS. The following year, it was the usability of the site by mobile phones. Or let’s say, in 2016, the most important SEO factor for a better position on Google was the development and quality of content on a website.
Until recently, the impression was that the most relevant SEO factor for Google is the website’s speed on mobile devices. However, in the last year or two, links are highlighted as the most significant factor for websites to be on the front page of Google search results.
Top Google Ranking factors -How to Rank On Google
All of these factors are “designed” to create an incredibly better user experience on websites. We will list the most important search engine ranking factors for websites which is help to rank on google.
Publish Only High-Quality Content
The quality of content on the website, including blogs, is by far the most prevalent answer to the topic in concern, ‘How to rank on Google?’. Quality content on the website, which is imbued with keywords, has the largest share of overall SEO power.
Creating high-quality content on a website involves increasing the retention time of users on your website, which means reducing the bounce rate, and providing useful information for the target audience.
Therefore, quality content on the website must cover the following areas:
- Knowledge of so-called search intent is necessary to create pages and websites that will increase organic traffic to your website.
- Keyword research is also an important factor for the SEO optimization of a website. This way, by researching your competition and collecting data, you can create an idea of what your target group is looking for. That is, you may discover some new keywords that have an average search volume but, therefore, have a high click-through rate.
- Use voice search! According to Google, as many as 72% of people use their devices using voice search to find what interests them. This shouldn’t be surprising because there’s a noticeable upward trend in the so-called virtual assistants such as Siri, Alexa, Cortana, and others.
- If you haven’t started by now, start using rich snippets. They are schemes that make the text and content of your website on Google search richer and more visually appealing to users.
So, along with basic information about your website, using snippets, photos, recordings, the ranking of your website, and similar will appear on Google search results. Rich snippets greatly increase traffic and click directed to your website, while reducing the bounce rate.
Make Your Website Mobile-Friendly
Do you remember when the version of your mobile site (m.url.com) was the recommended thing? While this won’t harm you in any way, a growing number of websites are moving away from this solution and are moving towards responsive websites.
Although Google has publicly announced that it doesn’t in any way favor any mobile version of websites, when it comes to website optimization, a responsive website is the recommended format.
Quite simply, the responsive mobile version of the website is more in line with the algorithm that better ranks the website on Google. In the era of mobile technology we live in, the existence of a website on mobile phones is the “bloodstream” of the relevant website search results. You need to make sure that the content of your website is the same on both your desktop and mobile device.
Create a Secure Website
Just over a year ago, nearly 30% of search results on Google’s first page were due to the use of HTTPS. While not switching to HTTPS may not cause damage to your website, things have changed a bit in the meantime. That’s ever since Google first announced that HTTPS is a significant and important factor for better website rank on Google.
In 2017, Google’s most popular browser, used by most of us – Google Chrome – began to label websites as “insecure” in the URL bar unless they were using HTTPS. On this occasion, Google warned of a deadline for switching to HTTPS, which was in July 2018.
Following this final warning notice, an increase in bounce rate could be immediately observed for all websites that didn’t make the transition or didn’t make it properly. All this shows us that Google believes HTTPS is necessary for better SEO optimization of the website and rank on Google.
Improve User Experience
User experience has a huge impact on SEO. Moreover, 38% of users will stop visiting your website if its structure and content are unattractive. Many websites have seen a significant increase in views of their user-friendly web pages of 66%.
This is because they have constantly updated the content and optimized the call-to-action option. Google, as well as other search engines, see the retention time of users on the website as one of the most significant SEO factors.
Also, in addition to this, it’s important that you improve the structure of your website. The well-ordered structure of the website allows users to find quickly and exactly what they have been looking for.
This, by the way, is a clear signal for Google to show more than one page of your website in search results… on its front page! Otherwise, the optimal number of clicks for a user to find a specific page on the website is three to four.
Optimize the Speed of Your Website
Website speed one the most important SEO ranking factor in google or any other search engine. The speed of websites and web pages is also, officially, a big factor in improving the ranking of a website on Google for mobile versions. So, as stated above, the mobile version of a website is Google’s latest preference for SEO optimization. The slower your website loads, the more visitors and revenue you lose.
So don’t take the risk – optimize the speed of your website to improve its rank on Google. There are many web tools that you can use to check the speed of your website right away. The faster loading of web pages generally leads to a better user experience on your website, which sends a clear signal to Google to rank your website higher.
Refine On-Page Optimization
Closely related to the user experience is, of course, SEO on-page website optimization that deals with the technical behind-the-scenes SEO components. This has been a significant factor in improving the ranking of the website on Google for many years.
On-page website optimization has a big impact on the visibility of your web pages and the website as a whole, of course, with the use of relevant keywords.
There are several ways you can do much better SEO on-page website optimization:
Metadata
This information includes the title tag, the title itself, as well as the page descriptions of your website –so, any relevant information about your website that users can see in Google’s search.
Schema Markup
It’s another hidden component of a website that “tells” Google more about the quality of your content. You can include more than 600 pieces of information about the content you place in this scheme. It’s these schemes that make it easy for Google, as well as other search engines, to identify the necessary information about your website. The schemes, for example, help to display the rich snippets on Google’s search, about whose significance we have already discussed. This is why rich snippets are also important.
Internal Link Structure
It helps users and Google to find your website pages faster. An internal link structure involves creating a linking strategy for your website that will primarily be user-oriented. Only after this linking, focus the internal link structure towards better linking within the website itself.
Make Relevant, Authoritative, and Quality Backlinks
Today, links are a leading SEO component that leads to a better ranking of websites on Google. Don’t trust those who say they can succeed with their website without backlinks.
Whenever you create a website, think of the following, powerful link building strategies:
- Content provided solely for the client. This kind of content is called Guest Posts shared and published exclusively by your clientele and it can contain incredibly good information about how they have succeeded in their business, which can help others.
- Exclusive information. Sometimes, this isn’t possible, but try to focus on posting information that other websites don’t have.
- Infographics. This content is usually shared on the Internet because it provides the best information on any specific topic. It can be both entertaining and informative, and for the most part, is posted on social media.
- Content in which influencers appear. This may involve some podcasts or video interviews with them.
- Industrial researches. Many publishers do regular industrial researches that quickly become popular as soon as they are published. Recent researches suggest that B2C and B2B content marketing are most often linked to other researchers and writers. In doing so, they illustrate the point of their work.
- Free content or tools. This involves some lengthy forms such as eBooks or some useful tools such as quizzes. But they also include personalized reports that provide users with useful information they didn’t know before.