The guide intended to highlight the benefits of, why do you need to, and how to become a vlogger. So, if you are an aspirant vlogger, this article is a must-read for you. Recent influencer marketing scenarios in India have reached a new level along with the vloggers from different sectors and it is indeed a growing and promising field.
What is Vlogging?
Vlog is the abbreviation of a video blog; it is a form of web television as well. Within vlog video, image, meme, meta, everything can be present. If you have a prominent social media presence and love to make video content, then vlogging is your thing. To put it simply, it is all about posting videos online. A vlogger publishes interactive video blogs daily to his/ her social media profiles.
The vlogger must portray exciting things that engage new generation viewers. It is a good medium to interact with your audience instead of writing blogs. Vlogs are the true future of free speech in our democratic society. People now prefer watching vlogs over reading blogs because only reading has not that much impact on the readers.
Vlogging was basically introduced to make blogs interesting. It used to be a tool in order to engage viewers in the blog and connect the concept of interactive journalism with the increasing number of bloggers. However, over the years, Vlogging has taken control over the Internet by attracting a greater number of viewers. Moreover, people can access endless video content using a mobile phone or other display devices with an internet connection.
Why Is Vlog the next big thing?
Before getting into the answer, let’s think about how many times we check our phones and laptops in a day? Different social media platforms and applications continuously bombard us with hundreds of must-see notifications. Needless to mention, this approach is somewhat annoying, but we see more than 70% of the notifications, and here, the success lies! With a single click, we are able to read important notifications sent by different platforms.
The report suggests video offers the highest impact on the audience because it is directly connected to memory retention. 2019’s Marketing statistic suggests 82% of online marketers use visual assets when it comes to social media marketing because visual content has 57x chances to get shared. The current trans also suggests internet users love to see videos; every individual watches more than 350 videos per month. This information leads to the prediction that by the end of 2020, more than 88% of communication will be visual.
Vlogging categories
Vlogging also has the same kinds of rules as blogging. Endless stories can be told through Vlogging; you just have to choose a category like photography, health, fitness, lifestyle, fashion, makeup finance, education, etc. We can categorize vloggers depending on the theme they are working on and what type of video they are making
The basic rule of being a successful vlogger is to be interesting always, try to be yourself, try to be free so that the viewers can enjoy your true essence. In that context: there are three main categories which include:
1. Daily Vloggers
Vloggers under this category post videos on a daily basis. They keep on informing their audience about everything they are doing throughout the day. They can post more than one video per day, do not post more than two videos on a daily basis as your viewers require time to digest the content. ‘How to’ bloggers mostly fall under the category.
2. Weekly Vloggers
As the name suggests, vloggers under this category post videos on their channel once a week. They usually collect a number of events together to make them more interesting and meaningful for their audience. They always look for something catchy to share to maintain the quality of their content.
3. Occasional Vloggers
Vloggers who post occasional videos on their channel are termed, occasional vloggers. They make videos with good and engaging content that is worth sharing; it can be some performing pranks, some music videos, unboxing videos, etc.
Vloggers can be categorized on the basis of most viewed content as:
• Lifestyle vloggers
• Beauty vloggers
• Moto vlogger
• Gaming vloggers
• Entertaining vloggers
Advantages of Vlogging
A vlog can entertain us and teach us at the same time. A good vlog has the potential to shift our mindset. It also has good marketing potential; businesses that produce vlogs as their marketing collateral make more money and reach more people than those who don’t. It is more impactful than only writing blogs.
If you would be a blogger, people will recognize you and will have a social platform to have your opinion.
Let’s see some of the major advantages of becoming a vlogger:
1. Healthy Hobby
It’s a great act of self-discovery, which is very important in the era of blind competition and changing lifestyles. Documenting your life events can open new dimensions of living; it may significantly improve your lifestyle.
If you choose to discuss your problems or serious issues in your vlog, it will be easier for people to have more views on serious topics. Talking about problems will make them easier to solve. This will be especially helpful for people with mental illness and clinical depression as they sometimes hesitate to go to doctors and talking upfront to solve their problems.
2. Promising online career
Vlogging can be a promising career option. If you are an extrovert, love to discuss recent trends, then making vlogs can be your thing. But do not expect a result overnight as everything requires time, so be patient and keep making meaningful vlogs to engage more audience over time.
You can take the example of numerous successful vloggers, who quit their nine to five jobs to follow their Vlogging passion. Doing what you are good at will not only giving you success but also keeps you happy.
3. Boost your confidence
If you are not confident in public speaking, Vlogging can help you grow your confidence. Establishing your opinion on a large platform is a great thing to do; be the voice of others by doing so.
Vlogs will help you learn how to communicate with people from a platform. After getting followers and subscribers who really like your content, you will realize you are not alone, and then it will be easier for you to communicate with a large mass.
4. Make a valuable connection
You can make a valuable connection with other influencing personalities through your channel. In every social media platform, vloggers support each other to bring the best out of everyone and to make an interesting vloggers’ community. So, whenever you are starting, you must focus on building relationships with other strong personalities. It will also help you discover more Vlogging ideas.
Benefits of Business vlogs
If you own a business platform, Vlogging can help you reach more real people, which will, in turn, give your brand more visibility. You can make your own videos or hire a team that can do the same for you. By posting them on different platforms more people will come to know about your precious venture.
At a glance, let’s see the major benefits of vlogs for a business:
Boost the search engine
Attract more people
Get potential buyers
Audience engagement
Attract more opportunity
How to Become a Vlogger?
Are you looking to become a vlogger? Here are some valuable tips for you:
Blogging is not just opening a new YouTube channel. Along with the increasing number of internet users, everyone is trying to be a vlogger by making random videos. After Google, YouTube is the first platform where more than 1 billion people visit each month.
If you are ready to test your luck, read carefully the steps before jump on making videos for your channel:
Step 1: Research
Before posting something on your channel, invest some time to research what other vloggers are doing, try to understand what makes them so popular. Gather knowledge about what equipment they are using, listen to their bits of advice as they may help for you too. Do not try to copy somebody else’s ideas, especially if they are famous. Don’t provide your viewers with a chance to troll you. The key to gain popularity is to be yourself because that is what the famous vloggers follow.
Step 2: decide a theme
Theme choosing is very important as this is going to be a game-changer for you. Choose a theme that you are passionate about and confident about otherwise you may fail to bring the best of yourself.
Do not try different things as your audience may get confused. You need to understand the full potential of your videos that are going to entertain the audience.
Step 3: Choose Gadgets
Before shooting your videos, research the gadgets which you are going to use. It can be your mobile phone, video camera, GoPro, or any other gadget. Without proper information, it will be difficult for you to purchase your desired gadget. Don’t forget to select a catchy name for your Vlogging channel, which your audience will remember.
Step 4: Select location
Select a proper location where you can shoot your videos. If you are shooting indoor, pay extra attention to the availability of light. In the case of outdoor shooting, a proper place is required to maintain the aesthetics of your content.
Step 5: Start Filming
With proper gadgets and location now, you are ready to shoot and perform. All the best!
Step 6: Edit carefully
After recording the video, edit it through online tools to make it short and interesting. People don’t like to watch longer videos, so do not exaggerate unnecessarily.
Step 7: Post them
Time to post! Don’t forget to use hashtags and prepare a lucrative profile bio before posting your first ever video. Remember, after watching your videos, the audience will visit your profile to discover who you are actually. Don’t miss the chance to impress them. Also, focus on making relationships with the other vloggers and ask for their feedback.
Share your videos on all your social media platforms to get more engagement. Monetize your channel by following simple steps.
Step 8: Congratulation
Congratulations, you are now an official vlogger!
Few words before wrapping up
Vlogging will pay you if you can produce something amazing. Be confident and have faith in yourself. The new generation is like watch videos; you and I are not exceptional as well. Focus on building a long-lasting relationship with your audience; produce something that they can resonate well with it. If you do Vlogging with focus and dedication, it can be your dream career.
As a leading influencer marketing platform in India, InfluGlue has helped hundreds of influencers and brands to reach more audiences in no time. Content creation to branding all is available under our umbrella. With brand-centric content, we have helped brands to elevate their social media presence.
