Are you looking for the ultimate link-building Strategies? Then you are in right place. In this post, we are explanation about amazing link building technique which is really helpful for your website .
Link Building has been around for a few years and has proven to be an effective SEO strategy. Traditionally,
link-building strategies revolved around ‘quantity’. But, now these strategies are about the ‘quality of links.
What do I mean by that?
Websites with a High Domain Authority that link to your website are considered high quality and can play a major role in determining where your website stands when it comes to Search Engine Result Page (SERP) rankings.
That being said, there are several ways to build links. It’s a slow and gradual process but very rewarding if done right. There are several link-building strategies that are considered taboo by search engines. Using these Bad Link Building methods is risky and can cause your website’s ranking to plummet.
This blog is all about organic link-building strategies that will help your business grow further. You will learn,
- Using Guest Blogging
- Leveraging Broken Links to your advantage
- Using content to create backlinks
- Linking to resourceful material
- Promoting your blog on social media
Ultimate Guide to Link-Building Strategies that can change your website ranking
- Guest Blogging
One of the oldest tricks to link building is Guest Blogging. Guest Blogging means writing an article for another person/business or publishing your content on a different website. You can publish your content on said website and link back to your site which will help you gain a Backlink.
After you have your content ready, get to pitching! Scout for websites that are accepting guest posts but be wary of sites that accept too many guest posts because links from those websites are pretty much useless. Websites that outright advertise that they are accepting guest posts should be kept as a backup strategy.
Your main focus should be on websites that are relevant to your niche. To find said websites, you can use AHREF’s Content Explorer, searching its database of almost 1 Billion websites, it will find what you’re looking for.
2. Broken Links
Broken links are links that don’t work. Some of the reasons why links don’t work include:
- A website is no longer available
- A webpage was moved without a redirect being added
- The URL structure of a website was changed
Search engines see links as a vote for a website’s quality. Links to your website and links within your website can affect where your website ranks in search results. For that reason, broken links must be removed or updated.
But, how can you leverage a broken link on a website to your advantage?
Broken link building involves three simple steps:
- 1. Find a relevant broken link on a website;
- 2. Create something similar to the broken resource;
- 3. Ask anyone linking to the dead resource to instead link to your working resource.
Once you spot a broken link on an article, you can help the author by pointing it out and maybe suggest a replacement link that leads to your website. Think of it this way, if you do a favor for the admin, they will repay that favor to you in kind. You may reach out to the admin by sending an E-mail like:
3. Content Creation
Adding valuable content to your article can help you get more backlinks as people find them more appealing than a sea of words on a white screen. Images, videos, infographics are all valuable assets you can create to make your article more appealing and less, well, boring. Here is an infographic on Link Building Techniques by Webceo:
Keep in mind that infographics can be expensive so you need to adjust your budget accordingly. If you have a graphics designer in your team then they might do it for you.
4. Use Resource Links
Linking to websites that offer useful resources is a great way to get more backlinks. For example, if a high authority website/author like Neil Patel has already published a compiled article you may link to that as you’re writing your own.
Once you’ve written your article, start preparing an E-mail list of those websites which you have linked to. In this E-mail, you might ask them to link back to your website.
In doing so, you have established a trusting relationship with them and they will reciprocate that generosity by linking back to you.
5. Develop Social Media Presence
In the past decade, social media has proven to be the best resource when it comes to growing your business in terms of sharing content or just growing your brand’s awareness. If you have not signed up your business across social media platforms, you’re missing out on a crucial method to grow your business.
By creating content (be it images, videos, blogs) and sharing it on platforms like Facebook, Instagram, etc. you are fulfilling your audience’s thirst for content. You can target your efforts on specific groups based on your business’s niche. Subsequently, people that find your content interesting will tend to want more from you and follow your business page.
Your website’s URL is exposed to the public and they may re-share your article on their discussion groups or forums where other active bloggers are present, or if you are lucky, a social media influencer may mention your business on his/her page. But, make sure that the content you publish is relevant and of high quality so it appeals to the readers. If you do that, bloggers will want to link to your article giving you more backlinks.
You may further boost engagement by running Ad Campaigns.
Conclusion
After going through several resources and blogs, I have boiled it down to strategies that you must implement at the earliest to get into link building. Search engines do not care about how many links your article has. The SERP only displays content that can add maximum value to the readers.
Remember to keep these things in mind when setting out to write your blog post. Your main focus should not just be link-building but, creating quality content and building organic/natural links.
